raises $21.9MN in Series B funding

DetailsMichelle Clancy | 20 May 2015 has raised $21.9 million in a Series B funding round led by Insight Venture Partners. tracks TV ads and allows customers to monitor user engagement metrics like social actions, search activity and online video views associated with TV spots.

The company has a library of over 100,000 TV ads, and attracts more than five million monthly visitors. "Brands want to become more responsive with their TV campaigns and our data is the first stop," said founder and CEO, Sean Muller. "TV is changing rapidly and we are excited to bring on investment partners that share our vision for the future of TV and its measurement."

The three-year-old company has grown to have over 60 employees and 150 clients.

"We invest in transformative companies, and iSpot has proven they are a clear leader in their market. We look forward to partnering with the company in this continued stage of growth," said Brad Twohig, principal for Insight Venture Partners.