Ooyala integrates with analytics platform

DetailsMichelle Clancy | 20 May 2015

Ooyala is partnering with Nice People at Work (NPAW), integrating the former's video player with the YOUBORA Analytics Quality-of-Service (QoS) platform.

YOUBORA Analytics accesses data directly from the Ooyala video player and provides an interface that makes critical information accessible to guide decision-making. Using the YOUBORA Analytics platform, customers can drill down to view the quality of video streams by individual user, IP address, transaction or via historical information, empowering customer service agents to pinpoint and resolve issues quickly.

With this integration, video publishers can monitor and improve video stream quality. The integration with NPAW is a separate, yet complementary product to Ooyala's audience analytics solution, Ooyala IQ.

"We are dedicated to providing our customers with the solutions that they need to grow their video business," said Jonathan Wilner, vice president of products at Ooyala. "Providing customers with real-time analytics and insights about the quality of their video streams allows our customers to pinpoint key information, such as why viewers stop watching particular videos, or are more apt to drop off on a certain device. It's an important addition in Ooyala's arsenal of monetisation tools."