Mobile video surges but away from cellular network

DetailsEditor | 20 May 2015

Video usage on smartphones, feature phones and tablets is growing at a rapid rate but fears that such usage will cause networks to collapse seem unfounded argues Juniper Research.

The research, Mobile Data Offload & Unload: Wi-Fi, Small Cell & Network Strategies 2015-2019 estimates that the average monthly data usage by smartphone and tablet users will double over the next four years, approaching almost 197,000 PB (Petabytes) by 2019, equivalent to over ten billion Blu-ray films. The analyst believes that the daily media consumption by mobile users will continue to rise, bolstered by the rise in 4G adoption and factors such as HD video usage.

"Certainly, video is forming an ever-greater proportion of network traffic. For example, Juniper Research anticipates that video traffic over smartphones will increase by nearly eight times between 2014 and 2019," commented research author Nitin Bhas. The data showed that video currently accounts for around 60% of global IP traffic and, in some developed markets, this proportion is likely to exceed 70% in two to three years.

Yet the research found that only 41% of the data generated by these devices will be carried over cellular networks by 2019, with the majority of mobile data traffic offloaded to Wi-Fi networks.