Billion TV homes to be added in ten years to 2020
DetailsJoseph O'Halloran | 20 May 2015
The analogue/digital dichotomy looks likely to be a thing of the past by 2020 according to data from Digital TV Research.
Based on forecasts for 138 countries, the Digital TV World Household Forecasts report, calculates that global digital TV penetration will reach 97.6% of television households by the end of2020, up from 40.5% at the end of 2010 and 67.2% at the end of 2014. This would mean the number of digital TV homes increasing by more than a billion between 2010 and 2020 to 1.65 billion, up 180%, with the total climbing by 134 million homes in 2015 alone.
Digital TV Research also forecasts that by 2020, 93 countries will be completely digital compared with only 17 at the end of 2014. About 124 countries will have more than 90% digital penetration by 2020.
The Asia Pacific will be the digital growth powerhouse with the number of digital TV households in the region growing by 400 million between 2014 and 2020, with 93 million to be added in 2015 alone. The region will supply two-thirds of the 608 million digital TV household additions between 2014 and 2020. Other key growth areas include Sub-Saharan Africa, which will likely more than double its base over the same period, and Latin America which should nearly double its total.
In absolute terms, by 2020 China should boast 454 million digital homes – or 27% of the global total – up by 169 million on 2014. India will overtake the US to take second place in 2015. India will add 95 million digital TV homes between 2014 and 2020 to double its total.