MTG has made changes to its management structure, including the appointment with immediate effect of MTG EVP Anders Jensen as CEO of MTG Sweden; Kim Poder as CEO of MTG Denmark; and Trygve Rønningen as CEO of MTG Norway.

The country management roles are responsible for MTG’s free-TV, pay-TV and radio operations in each Nordic country.

MTG digital accelerator MTGx comprises Viaplay, Play and Ventures, and Jonas Karlén is appointed as CEO of Viaplay with effect from August 18. Both he and Arnd Benninghof (CEO of Play and Ventures) report to MTG EVP and Chief Digital Officer Rikard Steiber.

In addition, MTG EVP Jette Nygaard-Andersen now also becomes CEO of the Group’s Central European free-TV, radio and local digital operations (in the Baltics, Czech Republic and Bulgaria), and CEO of MTG Broadcasting Technology. Marek Singer steps down as MTG EVP to take on the full time role as CEO of MTG’s Prima TV joint venture in the Czech Republic.

MTG’s Group-wide management functions otherwise remain the same and include MTG EVP Jakob Mejlhede’s responsibility for Programming and Content Development, and MTG SVP Peter Nørrelund’s responsibility for sport.

“These changes reflect our desire to capitalize on fast moving consumer trends in our markets, as video viewing is increasingly multi-screen, online and mobile. This moves us even closer to our audiences through the multiple contact points provided by our unique range of highly relevant online and offline entertainment products,” said Jørgen Madsen Lindemann, MTG President and CEO (pictured), in a statement

“Our modern organization must therefore combine local execution with central Group functions that drive synergies and operational efficiency. The combination of our country organisations, the MTGx digital accelerator, and Nice content businesses is a winning formula.

“Most of the new positions created today have been filled by internal appointments, which demonstrate the strength and depth in the management team. These talented and experienced managers will now work to develop their local organisations and streamline the relationships with our group central functions, so that we get the maximum benefit from this new set-up.”