Pay-TV penetration in Russia is set to reach 81% in 2019, by when there will be 45.2 million homes receiving services.

According to data produced by Jíson & Partners Consulting and published by Mediasat, the there will be 18.9 million cable TV homes, up from an actual figure of 18.3 million in 2014.

Satellite TV will meanwhile account for 18.5 million homes (14.5 million) and IPTV 7.8 million (4.7 million).

Pay-TV revenues are also set to grow steadily over the next few years, up from R66.5 billion (Ä1.2 billion) in 2014 to R93.8 billion in 2019. Cable TV will again be in top place (R35.9 billion in 2019, up from R32.5 billion in 2014), followed by satellite TV (R33 billion v R22.5 billion) and IPTV (R24.9 billion v R11.4 billion).

ARPU will also significantly increase over the five-year period, up from R66.5 to R93.8.

Looking at pay-TV market share among the leading players, Tricolor TV was in top spot in 2014 with 29.1% (28.8% in 2013), followed by Rostelecom with 21.1% (21.4%), MTS 7.5% (7.4%), ER Telecom 7% (7.1%) and Orion Express 6.9% (5.6%).

Cable had a 48.8% share of the pay-TV market in 2104 (51.4% in 2013), followed by satellite TV 38.7% (37.3%) and IPTV 12.5% (11.3%).