#fame launches on iOS, Google Play while eyeing SE Asian expansion

DetailsRebecca Hawkes | 21 May 2015

Live video entertainment app #fame is launching in beta on iOS and Google Play, marking a first for the genre in India.

Performers can broadcast live to fans using the app via their smartphones. The company believes the app will be downloaded ten million times in the first six months, with the digital video platform it serves used by more than 50,000 skilled and amateur performers.

"The #fame app is pioneering not only because it is India's first live video entertainment app, but also because it will be home to original content from the country's hottest young digital stars. The app is a manifestation of #fame's vision of empowering millions of emerging talent in their journey as content creators and help them reach and engage with their audiences wherever they are and whenever they want," said Saket Saurabh, CEO, #fame.

In addition to its mobile app, #fame's digital video network is available on YouTube, Facebook, WeChat and Daily Motion, among other content publishers, following its launch in September 2014.

Five markets in South East Asia Indonesia, Thailand, Singapore, Malaysia and Philippines have been identified as ripe for #fame's expansion by its parent company, To The New (TTN) Ventures.

"#fame is creating an exciting new live category in the mobile video and entertainment space. Along with its proven record of breakthrough original digital content, we are confident of #fame achieving market leadership in mobile video in India and South East Asia in the near future," added Puneet Johar, To The New Ventures' managing director.

Astro Overseas, part of Malaysian media conglomerate Astro Holdings, is a strategic investor in TTN Ventures.