Sky Italia taps Roku to enable Online TV Box service

DetailsEditor | 21 May 2015

Leveraging its equity investment in online video device manufacturer Roku, Sky Italia has launched TV Box to turn any TV set into a smart TV capable of carrying its pay-TV services.

Plugging into a HDMI port on a TV set, the device allows for contract-free streaming access to the provider's sports, film and entertainment services as well as partner apps such as Spotify, Facebook, Vevo, Vimeo and Red Bull TV.

"Pay-TV in Italy still has wide growth margins and with Sky Online TV Box we think we'll be able to reach out an even broader Italian audience and bring them a selection of Sky's quality content, those we have been delivering for 12 years, by addressing new and different audience targets from the families who choose to subscribe to Sky to enjoy the most engaging and richest viewing experience in Italy," commented Sky Italia CEO Andrea Zappia.

"TV has never been so beautiful. The quality and range of content we now offer is the best ever thanks to our home-grown productions, and also to the widest exclusive offering of TV Series and films from the United States: from Disney to 20th Century Fox, from Sony all the way to Paramount, as well as the best Italian productions. Today streaming TV can boast over 1.5 million users in Italy, people who want to enjoy quality TV with the user experience that only Sky can offer. And such a base is expected to rapidly grow in the future and thanks to a simple, versatile and innovative device such as the TV Box, Sky Online will make its contribution to the development of this sector and we are convinced it will do so as a leader".