Comcast, PBS partner to double on-demand programming
DetailsEditor | 21 May 2015
US public broadcaster PBS and cableco Comcast have extended their content partnership to more than double the amount of the former's programming on the Xfinity On Demand platform.
The expansion will see more than 50 PBS series — including Downton Abbey on Masterpiece, American Masters, Antiques Roadshow, Frontline, Nova and more — on Xfinity On Demand, and also the addition of new PBS titles to Xfinity TV Go platforms.
The expanded agreement will also provide PBS with increased promotional opportunities across Xfinity TV platforms, as well as enhanced branding for local PBS member stations on Xfinity On Demand within the menu.
"We are pleased that this new agreement recognises public television's unique structure and gives prominent branding to local member stations as the source of PBS content in their respective markets," said Ira Rubenstein, senior vice president and general manager, PBS Digital. "Offering an enhanced selection of PBS programming on highly engaged platforms like Xfinity On Demand is a great way to help grow our audience, introduce new viewers to our programming and offer new promotional opportunities. We are glad that our viewers — who we know are increasingly looking for on-demand content — will have even more opportunity to watch the programmes they love."
"Comcast and PBS have a longstanding relationship built around a commitment to providing the viewers we both serve with access to the content they want across devices," added Comcast Cable vice president, content acquisition, Franz Kurath. "Xfinity On Demand and Xfinity TV Go are go-to sources for customers who want to catch up and stay current on their favourite TV shows, and the addition of PBS' original programming brings even more high-quality, award-winning programming to the platforms."