Sky has announced a major expansion in the amount of kids shows available on its connected TV platform.

Its planning to expand the number of available episodes from 700 to around 4,000.

The broadcaster claims its on demand service will offer more kids content than any other platform.

Luke Bradley-Jones, Sky’s Brand Director of TV Products, said: “I know from my own kids that they just want to watch their favourite TV characters including Ben and Dora whenever they can. And parents want the convenience of a quick and simple way to access lots of episodes all in one place. That’s why we’re massively expanding the variety and number of shows available on demand – and putting them front and centre of the Sky+ TV Guide. For our customers it means a huge library of kids shows, all there at the touch of a button.”

Availabilty of kids content is often seen as an attraction of the Netflix platform.

Sky’s increase in programming follows a number of new deals signed with rights holders including Viacom and Turner.