BBC hits combined weekly global audience of 308 million
DetailsEditor | 22 May 2015
In what is the first time it has measured the 'importance and impact' of its work around the world, the BBC has revealed that it now boasts a weekly global audience of 308 million people.
BBC reachIn 2013 BBC Director General Tony Hall set a target of 500 million by 2022 for the BBC's global reach figure which represents the combined measured extent of international BBC content, both news and entertainment.
The BBC Global Audience Measure (GAM) figures also show that the corporation's weekly global news audience, which is measured each year, has increased by 18 million people, or 7% year-on-year, to what it says is a record-breaking 283 million, with one in every 16 adults around the world using BBC News.
For the first time, television (148 million) overtook radio (133 million) as the most popular platform for BBC international news, and The BBC World Service showed the biggest growth for a single service audience, increasing 10% in its first year of Licence Fee funding, and now standing at 210 million. The biggest boost came from new World Service TV news bulletins in languages other than English.
BBC World Service English had its highest ever weekly reach with an audience of 52 million, an increase of more than 25%, while BBC Global News Ltd's audience has grown to 105 million with BBC World News TV's up by 12% and bbc.com/news growing by 16%.
The USA was the biggest single market for the World Service Group with 30 million, and the African continent accounted for an audience of 100 million. The data also showed that for the first time radio, TV and online audiences all grew – by 55 million – in the same year.
Commenting on the data, Fran Unsworth, director of the BBC World Service Group, said: "These amazing figures demonstrate the importance and impact of the BBC around the world. In times of crisis and in countries lacking media freedom, people around the world turn to the BBC for trusted and accurate information. Thanks to our digital innovation we now have more ways than ever before of reaching our audience."