TuYo targets US Hispanics with OTT, IPTV platform

DetailsJuan Fernandez Gonzalez | 22 May 2015

Developed by experienced executives from the Hispanic entertainment scene, TuYo TV, an IPTV streaming platform is to debut in July, targeting the Hispanic community with over-the-top (OTT) and video-on-demand (VOD) content.

The network will allow users to choose between curated content channels or create their own viewing grid within the digital network's content, which includes series, documentary films, telenovelas, reality shows, sports, gameshows and news programming.

"TuYo was created to expand the content options for audiences and creators on digital broadcast networks today," said Pete Salgado, founder, CEO of TuYo and executive producer of the docu-reality series I Love Jenni, about Latin icon Jenni Rivera.

"We have cultivated the best in programming and entertainment in Spanish and English, creating an opportunity for new and established talent and production partners to showcase the best in one-of-a-kind content serving an immediate viewing audience. We know that we have created a platform that delivers bilingual content to a marketplace that has been waiting for this mix in one of the most-discussed platforms IPTV."

In addition to Pete Salgado, the TuYo executive team is completed by Mari Urdaneta (Emmy Award-winning producer for Latin World Entertainment) who has been appointed VP of programming; Javier Morales (IM Records), VP of acquisitions and licensing; and Enrique Calderon (Lemon Films, OCESA MX), director of production.

The network has already entered into content platform partner agreements with US and Mexican companies, including Latin World Entertainment, World of Wonder, VIP 2000, Dhana Media, Great Glass Productions, as well as several Latin celebrity partners.

TuYo can already be found on Apple TV, Roku, Google Chrome and Fire Fly TV; and can be downloaded on any iOS or Android device, smart TV or tablet.