Business Bureau appoints new country manager

DetailsJuan Fernandez Gonzalez | 22 May 2015

Aiming to increase operation efficiency and quality in the region's northern are, Latin American consultancy firm Business Bureau has appointed Patricia Tomasini as country manager for Mexico, Central America and the Caribbean.

patriciatomasiniTomasini has over 15 years experience in digital marketing in Latin America and is a specialist in transmedia strategies, media, branded content and online communities, and has experience in sales, e-commerce, technology, production, licensing and online video.

"Patricia Tomasini has been chosen to develop and meet with high quality standards the needs of Mexico, the Caribbean and Central America," said Horacio Gennari, Business Bureau president. "She has unique experience in the region's business."

Before being appointed by Business Bureau, Tomasini worked for Claxon Interactive Group (owned by Cisneros) as marketing and content director for Latin America, creating the online video platform Mixplay which was on-air for three years but closed in May 2014. She also worked as general business manager and regional content manager for UOL.