DirecTV launches Kids App

DetailsMichelle Clancy | 23 May 2015

DirectTV has launched the Kids App, a TV everywhere play that showcases age-appropriate content at no extra charge via mobile devices.

The app is designed for children aged 5-10, and offers hundreds of popular children’s shows and kid-friendly movies, available to watch instantly from Nickelodeon, Cartoon Network, HBO, STARZ, Sprout and others, based on the customer’s DIRECTV programming package.

The satcaster will also use its long-standing relationship with parent resource group Common Sense Media to incorporate age-based ratings and reviews through the app.

“As our kids become more and more connected through powerful devices like tablets and computers, navigating through the rough terrain of the digital landscape for parents can be an incredibly daunting task,” said Tony Goncalves, senior vice president, Digital Entertainment Products Group, DirecTV. “The DIRECTV Kids App was designed to take the worry away from watching TV and give kids a simple and safe viewing environment without the need for complicated parental control set up on multiple devices.”

All content is rated G, PG, TVG, TVY, or TVY7 so children can use it independently, without supervision or parental controls. It also has an easy-to-use interface that requires fewer clicks to quickly start video playback; a ‘recently Watched’ tool which allows children to quickly resume watching favourite shows; and interactive bubbles that let children filter content to get them to their desired programming faster. There are also multiple background themes to choose from to allow kids to customise their app.