PX TV brings Hispanic extreme sports to TV everywhere
DetailsGabriel Miramar-Garcia | 25 May 2015
PX TV, the Hispanic extreme sports, music and lifestyle channel, has launched on the AT&T U-verse App.
The app, available to all AT&T U-verse subscribers, will provide full access to PX TV's live coverage of skateboarding, BMX, MMA, biking, motocross, snowboarding, drifting, surfing, paragliding and more from subscribers' smartphones, tables and other out-of-home devices. The announcement follows the linear channel carriage agreement between the two.
"Action sports fans are on the go and want immediate access to PX TV's live coverage of competitions as well as its original shows and packaged series," said Alejandro Mercado, president of PX TV. "PX TV knows its audience, today's young Hispanics, and the need to reach them through their smartphones and tablets. The AT&T U-verse app is the smart delivery platform for young, mobile consumers and this expansion of the AT&T U-verse carriage agreement validates PX TV's effectiveness in reaching this highly coveted audience segment."