Nine in ten LATAM subs to be digital by 2018
DetailsJuan Fernandez Gonzalez | 26 May 2015
According to the latest forecast by consultancy firm Dataxis, over 91% of pay-TV subscribers in Latin America will be digital by the end of 2018, a notable increase on the current 79.5%.
The figures, presented by Carlos Blanco, research director at Dataxis, found that the region has a subscriber base of 65.9 million, of which almost eight out of ten were digital.
"The figures are supported by the unstoppable growth of DTH services, which, from 2014, are the first distribution option for pay-TV, with 51% of all operations. And almost a third of these were pre-paid," explained Blanco. "In addition, digital cable subs accounted for more than analogue subs and in 2015, IPTV platforms will gain importance in the region."
Dataxis predicts a pay-TV market of 88.1 million subs in 2018, meaning 48.7% penetration in the region and a business volume of $28,600 million; by the end of 2014 the pay-TV industry had generated $22,270 million.
Dataxis also predicted there will be over 20 million over-the-top (OTT) subscriber in Latin America by 2018, compared to the current 6.6 million, of which 63% are signed to Netflix.