Kisan TV to launch in May

DetailsRebecca Hawkes | 26 May 2015

Kisan TV, India's new public TV channel for the countryside, will be launched on Doordarshan on 26 May.

After many delays, the channel will be launched by Prime Minister Narendra Modi in the presence of the Information and Broadcasting Minister Arun Jaitley at a formal function in Vigyan Bhavan.

Targeting the farming and rural communities of India, the 24-hour TV channel will run on a budget of INR900 million for 2015-16.

The Parliamentary Standing Committee on Information Technology said farmers all across the country should be able to access the channel in their local language or dialect.

The free-to-air (FTA) channel will be available on all major cable networks and direct-to-home (DTH) platforms, in addition to Doordarshan's own DTH platform Freedish.

"Since there are farmers in every state, so under the Cable Act, the Kisan channel has been made a must-carry channel. Must carry means that it is compulsory for every cable network or DTH network to carry it," Information and Broadcasting Minister Arun Jaitley told the Press Trust of India.

The much delayed channel was initially slated for launch on Makar Sankarti Day on 14 January 2015.