ESPN scores digital and social rating highs
DetailsMichelle Clancy | 27 May 2015
Online sports destination ESPN Digital Media reached 75.5 million unique visitors in the US in April, up 14% from a year ago and the ninth-largest monthly total in sports category history.
According to comScore, across digital platforms, fans spent 5.7 billion minutes with ESPN content, a sports category record for the month of April and up 7% from a year ago.
ESPN now owns the top 11 monthly unique visitor totals in sports category history – June 2014 through April 2015.
The new ESPN.com, launched on 1 April, garnered 55.2 million unique visitors for the month, up 19% from a year ago, while 39.9 million people visited ESPN.com via smartphones and tablets, an increase of 24% from April 2014.
Overall, ESPN accounted for 29.0% of all sports category usage on digital platforms, more than the No 2 and No 3 properties combined (MLB had 14.7%, Yahoo! Sports-NBC Sports Network 13.7%).
Also, according to Adobe Analytics, eight million unique devices streamed WatchESPN and ESPN3 content in April (up 49% from a year ago), as viewers spent 859 million minutes with programming across all platforms (up 78%). ESPN3 was the second most-streamed network on the WatchESPN platform (trailing only ESPN) racking up 160 million minutes of viewing.
On the social front, ESPN networks and ABC sports television content generated 10.7 million tweets in April, according to Nielsen SocialGuide, accounting for 16% of all TV-related activity during the month. Three million unique authors wrote tweets about ESPN/ABC Sports content, representing nearly 30% of those tweeting about TV in April.