Canal Sony launches social TV app across LATAM
DetailsJuan Fernandez Gonzalez | 28 May 2015
Aiming to reinforce engagement around its comedy programming, Canal Sony is to launch an interactive app throughout Latin America to transform series like How I Met Your Mother into social events.
The app will be linked to the a new line-up slot for comedies, Cárgate de Risa, and will enable viewers to save their favourite scenes, mix content or record their own laughs to play them later over the video. Through Canal Sony's app, other viewers will also able to listen to the community's laughter and vote for the best ones. The selected guffaws will then be included in a special section inside the Cárgate de Risa slot.
The app will also include other tools and games, such as an on-demand section with the best sentences, bloopers and moments of each series.
The new programming slot is scheduled for Thursday nights and includes series like How I Met Your Mother - through which Canal Sony has recovered its audience figures across the region- Blackish and The McCarthy's.
Following the premiere of the new programming almost a year ago, Sony Pictures also launched a pay-TV feed with Canal Sony and AXN in Central America and the Caribbean, joining its four standard definition channels for Mexico, the Southern region (Argentina, Uruguay, Paraguay), the Andean region (Colombia, Ecuador, Peru, Bolivia) and Venezuela. In addition, it is providing an HD feed for Brazil and a general feed for the whole of Latin America.