Mediapro returns DTT licence to Atresmedia
DetailsJuan Fernandez Gonzalez | 29 May 2015
Using the DTT licence which it has just got back from Mediapro, Atresmedia is about to launch a new free-to-air (FTA) channel in Spain, while the Catalan producer intends to focus on premium content distribution and sports programming.
megaBoth companies have agreed to conclude the agreement regarding the licence, which was formerly used to broadcast the premium network Gol T, originally scheduled to continue until December 2015.
The difficulty of launching Gol T in HD and the instability of the Spanish DTT scene - with last year's black-out and a new bid process on the way - drove Mediapro to make decision to give up the licence to Atresmedia.
The media group immediately announced its new FTA signal, Mega, in this slot, offering international series and movies, factual programmes and sports, targeting young men between 25-45. The signal will start broadcasting on 1 July and will include American miniseries such as Justified, Sons of Liberty and Bonnie and Clyde.
Mediapro will continue to air Gol T through its over-the-top (OTT) platform and TotalChannel, delivering the channel to over 240,000 subscribers. In addition, Mediapro is to launch a new premium signal in July with international football programming to be distributed both through OTT and regular pay-TV operators.