HBO Now heads to Google Chromecast
DetailsMichelle Clancy | 31 May 2015
Apple’s exclusive over-the-top (OTT) distribution deal with HBO’s standalone streaming service will end this summer, as the service rolls out on Google Play and Chromecast.
HBO Now, which launched in March, will be available as an Android app, as well as on the Chromecast adapter. It’s HBO’s second non-carrier deal and the fifth distribution agreement overall; besides Apple, Cablevision Systems, DISH Network and AT&T also have arrangements with HBO for the service. Cablevision will bundle it with broadband, DISH offers it as an add-on to its Sling TV OTT service, and AT&T will make it available on its online and mobile platforms.
“We’re looking forward to expanding our relationship with Google through HBO Now,” said Bernadette Aulestia, EVP for domestic network distribution at HBO. “We have seen through social media that there is great demand for the service among Android and Chromecast users, and we’re excited to deliver HBO Now to them.
Sundar Pichai, Google’s SVP of products, announced at the Google I/O conference in San Francisco last week that Google has sold more than 17 million Chromecast devices since its launch in summer 20133, and that the Android TV user base has doubled in the last three months.