Movistar launches TV everywhere platform in Colombia
DetailsJuan Fernandez Gonzalez | 01 June 2015
Telefónica is to launch Movistar Video, a TV everywhere service targeting mobile video consumers across Colombia.
The new platform enables users to watch live Cablenoticias, ET-Canal El Tiempo, TyC Sports, Hola TV and the BBC, plus a video-on-demand (VOD) catalogue with films, series and documentaries. In addition, as a catch-up service, soap operas from the national channel RCN will be available on-demand during the week after their regular broadcast.
Movistar Video will also allow each user to connect up to five devices - including smartphones, tablets and computers - with the same log-in, allowing simultaneous play on two devices.
After being available free for a month, the service will cost nearly $4 per month for Movistar pay-TV subscribers and over $6 for new subscribers.
"We are strengthening our entertainment offer through Movistar Video, which is to be launched as one of the most complete products in Latin America," said Ariel Pontón, CEO at Movistar Colombia. "We're pioneers as we bring together into the same app live channels, VOD content, premieres and VOD shows from free-to-air (FTA) TV".
Telefónica is far from leading the pay-TV market in Colombia, where cable companies have a very strong position. But it is topping direct-to-home (DTH) penetration and looking to expand opportunities through new video technologies.