The National Football League (NFL) has selected Yahooas its exclusive partner to deliver the first-ever live stream of an NFL game to a global audience across devices and for free.
This partnership will bring the NFL’s International Series game in London, between the Buffalo Bills and Jacksonville Jaguars on October 25, to Yahoo properties globally, including Yahoo, Yahoo Sports,
Yahoo Screen and Tumblr, which attract more than one billion monthly users.
“The NFL has always been committed to being at the forefront of media innovation. Through this partnership with Yahoo – one of the world’s most recognisable digital brands – we are taking another
important step in that direction as we continue to closely monitor the rapidly evolving digital media landscape,” said Roger Goodell, commissioner of the National Football League.
“We’re thrilled that the NFL has chosen Yahoo for this historic opportunity,” said Marissa Mayer, president and CEO of Yahoo. “It marks a significant change in the way users can access this amazing content. The NFL and Yahoo have both long engaged football fans around the world. Our partnership provides the ultimate football experience –with digital availability, designed for the modern fan.”
With this partnership, the NFL will extend its digital presence, making some of the most valuable content in sports and entertainment available across multiple digital platforms free for all users. The NFL game will be availabel on desktop, mobile, tablet, connected TVs, and set-top boxes. The game will also be televised in the both the Buffalo (WIVB-TV) and Jacksonville (WTEV-TV) markets.