Discovery’s OTT service DPlay has now launched as a beta product in Denmark, Italy, and Sweden, following last year’s start in Norway.

Discovery Networks said that plans firmly in place to take DPlay to additional markets before the end of 2015. In addition, Discovery Networks is rolling out a new version of its Eurosports Pl`yer.

“Discovery Communications has a 30-year history of nurturing viewers with the highest quality entertainment that the whole family can enjoy together. Building on our leadership in pay-TV channels, which are still growing at a strong pace, we are also aggressively launching digital, direct-to-consumer products in key markets, with a goal of reaching one million subscribers by 2017,” said JB Perrette, president of Discovery Networks International.

“With an average of ten channels in 220 markets, Discovery invests significantly in content, formats and IP to grow market share, extend our reach in new markets and platforms, and nurture our passionate viewers.”

“Dplay is Discovery’s second OTT product and we are laser focused on delivering direct to consumer, multi-platform experiences that offer must-see content at a fixed price. We have the pedal to the metal as we look to launch new offerings in strategic markets at lightning speed,” added Dave Schafer, SVP digital, Discovery Networks International.

The new version of Eurosport Player, the channel’s online simulcast, will be launched on June 10 ahead of Le Mans 24 Hours.

“Eurosport Player is a best-in-class OTT product and demonstrates Eurosport’s focus on delivering direct to consumer, multi-platform experiences that offer must see sports content, at a fixed price. The new player with intuitive channel navigation, more statistics and highlights and access to multiple camera angles optimises the viewing experience of our growing portfolio of premier sports rights to give fans unrivalled access to sports coverage,” said Peter Hutton, CEO, Eurosport.

Eurosport Player functions include: Live and enhanced linear experience: simulcast of Eurosport channels available on full screen; Improved discovery of content: intuitive channel navigation, alerts and notifications and a new-look programme guide. And 360° coverage: multiple camera access allowing for a bespoke viewing experience.

Arnaud Maillard, VP digital media, Discovery Networks International and Eurosport added: “Le Mans 24 Hours, one of Eurosport’s flagship events, is the ideal opportunity to showcase Eurosport Player’s new and improved features. Available in 52 markets, sports fans all over the world can enjoy an immersive and extensive bespoke live experience of the race, anytime and on any device.”