Mark Cuban funds 3D, virtual reality broadcast centre

DetailsMichelle Clancy | 07 June 2015

Indiana University Athletics has received a $5 million gift from IU alumnus and Dallas Mavericks owner Mark Cuban to create a student-focused video, broadcasting and technology centre.

The Mark Cuban Centre for Sports Media and Technology will open its doors in the spring of 2017, with a focus on 3D broadcast and replay, virtual reality and 3D virtual studio technologies.

"We are extremely grateful to Mark Cuban for his remarkable generosity and his commitment to ensuring that Indiana University remains at the forefront of preparing our graduates for highly successful and rewarding careers," university president Michael McRobbie said. "This pioneering new centre will provide IU students across the university with unprecedented access to the newest and most leading-edge media tools currently available in the technological marketplace. Furthermore, it will transform the collegiate athletics experience for our student-athletes as well as the many Hoosiers fans here in Indiana and around the world."

Using the centreís resources, IU students will produce a wide variety of media content for IU Athletics, including virtual-reality videos for fan experience, athlete instruction, recruiting videos and social media, as well as video-board displays, team-specific shows and live event broadcasts for all 24 IU sports.

"I am so excited to work with Indiana University to bring us into the future of sports media, broadcasting and analytics," Cuban said.