DNS:NET, a German carrier and IPTV operator, has selected the application platform from Dutch TV app service provider Metrological to launch and manage its branded TV app store including German HbbTV apps as part of the DNS:NET TV platform.

The new DNS:NET interactive TV platform will start its rollout this summer. The app store and HbbTV third-party apps will be available on set-top boxes, connected TV sets, mobile devices and tablets.

Using a cloud-based app framework approach, DNS:NET can launch a TV app store with complete management tools and access to more than 250 apps with an open SDK to develop future apps.

“Our customers want access to content that reflects their own unique interests and preferences, no matter the type of content or access point. It is important that our video experience is different, offering a ‘wow’ factor for potential TV customers,” said Alexander Lucke, CEO of DNS:NET.

“With the Metrological application platform, we can incorporate all forms of content including third-party HbbTV apps, no matter what device the consumer chooses to use,” explained Lucke. “Metrological was able to integrate OTT with broadcast content and already had a big inventory of TV and video apps available in an integrated video experience available on any screen.”