Now TV adds MTV India to its IPTV bouquet

DetailsRebecca Hawkes | 09 June 2015

PCCW-owned now TV in Hong Kong is this month adding youth entertainment channel MTV India to its IPTV content.

The deal, forged by distributor IndiaCast, will see the channel added to now TV's Indian Pack, available to the pay-TV operator's 1.2 million subscribers in Hong Kong.

"Being the universe of the young, we have never been boxed by geographical boundaries. Our service goes to over 35 countries, broadcasting a heady dose of our local pop culture," said Aditya Swamy, EVP and business head, MTV India.

"The catchy Bollywood tunes, our original music productions and our super hit reality and drama series will entertain young people across varied cultural backgrounds bringing them together in their love for all things MTV."

Loke Kheng Tham, executive vice president, PCCW, said: "Adding MTV India to our line-up further demonstrates now TV's commitment to providing all customers with a wide range of programme choices. Indians in Hong Kong can now watch their favourite shows exclusively on now TV."

MTV India is available in 49 countries including the US, Australia, New Zealand, UAE, Nigeria, Thailand, Trinidad & Tobago and Singapore.