4KTV purchases grow 400%
DetailsMichelle Clancy | 09 June 2015
4K LCD TV shipments grew nearly 400% year-over-year to reach 4.7 million units worldwide in the first quarter of 2015.
According to the latest IHS Quarterly Global TV Shipment and Forecast Report, volume barely dropped from the seasonally strong fourth quarter, with especially strong demand in China during the Chinese New Year holiday season. 4KTV shipments to China increased by 244% year-over-year to more than 2.6 million units in Q1 2015.
The 4KTV segment continues to benefit from falling price premiums, expanded selection and growing content availability.
"4K TV shipments in China account for over half of global demand and set a new high water mark in the world's largest 4K market," said Paul Gagnon, director of TV research for IHS. "This growth was driven by an expanded assortment of screen sizes between 40" and 50" that have recently become available from manufacturers, and retail premiums well below 50%, which is encouraging consumers to upgrade."
Availability of 4KTVs is primarily limited to screen sizes larger than 40", where the benefit can be most clearly observed, and also in regions where consumers are more willing to spend a premium to upgrade.
Overall, 9%of all TV shipments in Q1 2015 were 4K TVs, but when looking at larger screen sizes, the share of shipments rises significantly. More than 31% of 50" and larger TVs were 4K TVs.
However, growth for the rest of the TV market was not as robust in Q1. Overall TV shipments, including LCD, plasma, OLED and CRT, fell 2% year-over-year, while LCD TV shipments alone rose just under 3%. The disparity in growth has to do with the significant reduction in both plasma and CRT shipments compared to a year ago, the firm said.