TeleColumbus will introduce its own on demand offer later this year. Speaking at ANGA COM in Cologne, Stefan Beberwell, chief commercial officer at the cablenet, said the operator would tap into the non-linear world in partnership with Sky and others.

“It will be a product that’s nicely done and will come with linear and non linear functions. As an aggregation and co-operation with others.”

TeleColumbus has already said that it wants to launch a mobile service in the second half of the year.

Elsewhere in the On Demand session, Holger Enßlin, Chief Officer Legal, Regulatory & Distribution, Sky Deutschland said there was a difference between different genres of content. Sport and VOD were he said very different products; having a film subscription without on demand no longer worked, while he believed the pressure of consolidation would come, particularly among those providers who only had a standalone product.