Monterosa powers Copa America app for Chile's Canal 13
DetailsJuan Fernandez Gonzalez | 11 June 2015
London-based Monterosa, which specialises in real-time mobile interactivity, and its Santiago-based partner FunXperience have created a companion app for the 44th Copa America football tournament in South America, commissioned by Chile's Canal 13.
CopaamericaThe app, available in both iOS and Android versions, is sponsored by America Movil's Claro, the headline TV sponsor for Copa America 2015.
The platform is based on Monterosa's LViS solution, a scalable interactive platform with both ready-made embeddable apps and APIs that allow developers and producers to create their own.
FunXperience developed the Copa America app using LViS, which provides a cloud infrastructure robust enough to handle the massive concurrent capacity demanded by major live TV events. The app offers football fans a richer viewing experience and a deeper level of engagement by allowing them to vote for their man-of-the-match during games, play quizzes, and access polls and predictions.
"FunXperience and Canal 13 have already proved beyond doubt with the Vertigo app — which generated more than 1,100,000 votes and was largely responsible for the show becoming Chile's No 1 Twitter trend for two weeks running — that they have the skill and vision to make a No 1 TV-related app using the LViS platform in very little time," said Simon Brickle, Monterosa's chief operating officer. "The Copa America app will build on that success to provide Chile's football fans with a whole new level of engagement with the beautiful game."
"We have found in LViS and Monterosa the perfect partners. After the success of the Vertigo second-screen experience that was built in under four weeks, we are taking this new step by taking second screen into sports," added Edgardo Bastias, executive director of FunXperience.
One of Canal 13's main competitors, the public network TVN, has also launched its own TV everywhere sports app for the Copa America, kicking off today (11 June) in Chile.