Hutchison Drei taps Thomson to consolidate multiscreen video distribution

DetailsJoseph O'Halloran | 11 June 2015

Aiming to streamline delivery of over-the-top (OTT) video services to mobile platforms as well as the big screen, Hutchison Drei has upgraded its core live video distribution platform.

The Austrian 3G/LTE mobile operator will now use the Thomson Video Networks ViBE VS7000 multiscreen video encoding platform, working in tandem with Broadpeak streaming technology, to offer OTT video services to mobile users and home viewers on a range of screens, including smartphones, tablets, PC/Mac and TV streaming via Google Chromecast and Apple Airplay.

By migrating from legacy video distribution equipment, Drei believes that it has not only consolidated its operations, but has 'significantly' improved the user experience on every device. The new platform is now a central component in Drei's ongoing strategy to increase video usage and average revenues per user, as well as expand market share among young urban users through new rich media services.

"With its superior video quality, advanced architecture, and operational flexibility, the ViBE VS7000 is the ideal platform for us to take our OTT and IPTV video offerings to the next level. This move has already had a direct impact on the growth of our business. Enhancing the user experience has led to greater client satisfaction, which is driving usage and increasing demand for our services over other mobile operators," said GŁnter Lischka, senior head of marketing at Drei Austria, explaining the rationale for the upgrade. "Plus, Thomson Video Networks has become a valuable partner as we integrate the new technology into our operation by providing end-to-end solutions from Thomson's client-oriented and flexible team of experts."