Redbox, Fox ink windowing deal for DVD, Blu-ray
DetailsMichelle Clancy | 14 June 2015
Redbox has agreed to maintain a 28-day window on Blu-ray Disc and DVD titles from 20th Century Fox Home Entertainment, in a deal that lasts until 30 June 2017.
"We look forward to working with Fox to utilise our digital marketing network and national kiosk footprint to help Fox monetise their feature film properties in the high value transactional window," said Mark Horak, president of Redbox. "As a leader in the category with over 700 million transactions per year, Redbox is actively working with our studio partners to maintain a strong base of value for their new release movies."
Redbox's national footprint of nearly 35,000 locations generates about 350 million impressions at retail each week, the company said.
"This arrangement with Redbox upholds our retail and rental strategy, while allowing us to continue to deliver the best available movies and TV shows in the market to our customers," said Mike Dunn, President Worldwide, Twentieth Century Fox Home Entertainment. "We aggressively seek out ways to provide the greatest access to all our content while ensuring it makes the best sense for our business."