Cartoon Network is launching a new online initiative, designed to encourage the next generation of talent.

Cartoon Network Imagination Studios will launch across Europe, offering a glimpse behind the scenes of the “real” Cartoon Network Studios, giving kids a unique insight into the making of their favourite cartoons and encouraging them to develop their imagination.

The channel’s own artists and creators, such as Ben Bocquelet (The Amazing World of Gumball) and Rebecca Sugar (Steven Universe) will accompany kids on their journey through the site, with tips and guidance on how to create their own characters, animate and tell stories. In selected countries children will be given the opportunity to submit their owm new character drawings, storyboards or animations – to Cartoon Network Imagination Studios Awards and be in with a chance of seeing their creations brought to life on air, on Cartoon Network.

Patricia Hidalgo, SVP & Chief Content and Creative Officer, Kids, Turner Broadcasting System EMEA said: “We often receive fan art and story ideas inspired by our shows, so we wanted to create a destination to encourage and facilitate all the amazing creativity stored in the minds of our young audiences.”

In the UK, Cartoon Network Imagination Studios will launch in early July, with Cartoon Network Imagination Studios Awards opening for entries from September 1.