Adelphic signs on with LiveRail for programmatic ads

DetailsMichelle Clancy | 16 June 2015

Adelphic, a mobile-focused demand-side platform (DSP), has signed on with Facebook's LiveRail, a supply-side platform (SSP) for programmatic video advertising.

As a result of the integration, Adelphic clients will be able to buy advertising inventory programmatically across connected TV devices such as Roku, Apple TV, Xbox, and more, an Adelphic representative told Real-Time Daily. They can also buy inventory on A&E Networks, a publisher app found on connected devices.

"For the buys, Adelphic says clients will be able to use the same video ad-serving template (VAST) they use for digital video," the company said. "This allows marketers to run cross-screen video campaigns across desktop, mobile and now connected TV using the same ad serving template."