MediaCorp adopts never.no social content aggregator for flagship current affairs
DetailsEditor | 17 June 2015
Social TV specialist never.no has scored a notable success with Singapore media owner MediaCorp which will adopt the latest version of its STORY application to enhance its flagship live current affairs TV show.
Talking Point is a weekly topical news programme broadcast every Tuesday night on Channel 5, which specialises in debating issues affecting Singaporeans, with guests in the studio drawn from interest groups, politics, academia and members of the general public. A key element of the show is audience interaction via call-ins, texts and emails.
By utilising the multichannel and instant social monitoring capacity of STORY 1.6, never.no says that social content application views and opinions can be easily incorporated into the show's studio debates from across the entire social media landscape. Snap polls, graphs, comment captions and other types of viewer sentiment mapping and audience opinion are able to be worked into Talking Point's narrative in real-time. Social content can be aggregated in a single incoming stream which can then be represented visually in what the software says is a quick and easy-to-read format.
"Using a new social TV platform enables us even greater control of gathering, managing and publishing social content on air," commented Talking Point's executive producer Yvonne Lim. "Social is a key element of Talking Point, driving the show's content and discussions. Allowing viewers to have their voices heard greatly enhances the show by providing insights into what topics are important and popular amongst Singaporeans."