Discovery snaps up Setanta Sports Asia

DetailsRebecca Hawkes | 17 June 2015

Pay-TV channel Setanta Sports Asia, home to rugby in the Asia-Pacific, has been acquired by Discovery Networks Asia-Pacific (DNAP) .

The channel, which airs more than 500 rugby matches per season on HD and SD feeds across Asia, holds the regional rights for SANZAR (South African, New Zealand and Australian Rugby), European Rugby Champions Cup and Challenge Cup, National Rugby League, Aviva Premiership and Guinness Pro 12.

"The acquisition of Setanta Sports Asia is an important investment for Discovery as we further build scale and expand our business in Asia. Just over a year ago, Discovery gained a controlling interest in Eurosport a bold play that took our company into the exciting arena of sports," said JB Perrette, president, Discovery Networks International.

"Similar to the strategy we have adopted for Eurosport, we will look to build on the strengths of Setanta and fortify its leadership as a must-have sports channel across Asia."

Perrette said the US-based pay-TV giant will continue to invest in premium sports for Asia following the deal, citing its recent acquisition of the broadcast rights to the Champions League in Singapore on Eurosport as another example of its commitment to the region.

Peter Hutton was appointed CEO of Eurosport a few months ago, and will lead the strategy of Discovery's newest global brand.

"Peter has excelled in the sports media business and his extensive international experience in multiple markets, including Asia, will boost our momentum," added Perrette.