SES readies for Ultra HD commercial arrival in 2016
DetailsJuan Fernandez Gonzalez | 18 June 2015
Using the SAT IP standard developed together with other industry players, SES says it will be ready for future challenges, including the commercial arrival of Ultra HD broadcasting expected in 2016, which will coincide with the Rio Olympics.
At the Bit! Experience event held in Madrid's Ifema, Miguel Pingarron, business development director of SES Astra Iberica, participated in a round table discussion about satellite, IPTV and TV signal distribution with executives from Ericsson, Orange TV and Hispasat.
"Both linear and non-linear TV are going through a critical period," said Pingarron, referring to the growth in consumption, increased broadcast capacity and new business models.
The SAT IP standard developed by SES enables a single satellite signal to be distributed inside a home to various devices through IP technology. For the company, the solution could mean important cost reductions and quality improvements.
"We are experiencing growth in traffic - over 70% of the world's connectivity is for video - and traditional networks have to find support from satellite technology to meet the demand," Pingarron added.
Ultra HD will represent the biggest challenge for broadcasters in the short term. "2016 is nearly here and, although we have still some work to do, we're on the right path," said Pingarron. "SES launched a DEMO free-to-air Ultra HD channel a few months ago and has recently produced a 4K signal with Canal+ Group for the Champions League final."