Half of millennials more likely to download digital content than a year ago

DetailsMichelle Clancy | 18 June 2015

The youth hunger for consuming digital content on smartphones, tablets, computers and gaming consoles continues: a full 49% of millennials report that they are more likely to download content than just one year ago, as do 43% of all American adults.

Limelight Networks' State of Digital Downloads research has revealed that consumers are nearly always plugged in and are increasingly updating and adding content to their phones and other connected devices.

The findings also show that Google is emerging as the dominant source of this content for 66% of respondents followed by 58% for whom Apple is their go-to source.

However, the research shows that consumers, especially millennials, expect and demand a seamless and consistent experience when downloading digital content. But three-quarters (75%) of those surveyed currently find downloading content frustrating, especially when it takes too long to complete, gets interrupted or simply doesn't work.

"There's a clear shift underway to a connected society demanding a fast and flawless experience around the clock and around the world," said Jason Thibeault, senior director at Limelight and author of the report. "It's vital that software and device manufacturers provide a seamless and consistent experience to build lasting relationships with their customers."