Televisa launches online, social TV soap opera

DetailsJuan Fernandez Gonzalez | 19 June 2015

Amores con Trampa is the first telenovela produced by Televisa to be streamed through the Internet and air on linear TV simultaneously, aiming to attract a mobile audience and using social TV features to involve the audience with the show.

The Web show premiered on Wednesday 17 June on Televisa Televisión, through the official website and the free mobile app, and those viewing on smartphones and tablets could interact with the story.

Another special feature of the Web version is that the actors and presenters intervene during the show, commenting on the action and interacting with the viewer. Users of the app also have access backstage, social media interaction and special content.

Fans can also participate in a survey after each episode and the most active Twitter user is given the opportunity to participate in a video conference with the show's staff.

The soap opera, which will be featured at MIPCOM 2015, was launched online by many of the cast, including Itati Cantoral, Ernesto Laguardia, Ignacio López Tarso, Luz María Aguilar, Nora Salinas, Agustín Arana, José Eduardo Derbez and Aldo Guerra.

Although this is the first soap opera it has launched this way, Televisa has previous experience with second-screen and mobile content, having premiered the series Logout on Telehit.