Netflix prepares for Japan launch with content from Fuji TV

DetailsRebecca Hawkes | 19 June 2015

US video streaming giant Netflix will be boosted by original content from Fuji Television Network when it launches in Japan this autumn.

A new season of reality show Terrace House and the drama serial Atelier are the first two productions to be unveiled as part of the deal, and will air first on Netflix before moving to Fuji TV On Demand and on linear television.

Terrace House, charting the ups and downs of six young house mates, which ran on Fuji TV for two years from 2012, is being brought back for an 18-episode series as a co-production with East Entertainment. The 13 episode Atelier focuses on a woman working for a high-end lingerie company, and is made by FILM and Fuji TV.

"Netflix will commence its service in Japan this fall. We feel that Japanese content is paramount in order for all of Japan to enjoy our service," said Greg Peters, president of Netflix Japan.

"We are extremely happy that we can be involved in providing original series in Japan with Fuji Television, which has an established reputation in producing content that is especially popular with young people."

Toru Ota, senior executive managing director, Fuji Television Network, added: "We have taken this bold initiative as we firmly believe it is a meaningful and significant endeavour in the content of the future of the television business. Even with the evolution of infrastructure and devices, we believe the most important factor in the end is the level of capability in content production. These two shows will allow us to demonstrate to the world the high quality of our content and production standards."

Local reports have claimed Netflix is also working with Osaka-based talent agency Yoshimioto Kogyo to make local content ahead of launching its video-on-demand (VOD) service in Japan.