YOU On Demand, Dr Peng cosy up for OTT services in China
DetailsRebecca Hawkes | 19 June 2015
Chinese technology developer Hiveview – owned by telco Dr Peng Group – and video streaming provider YOU On Demand are strengthening their distribution agreement with further branded consumer products and broadband services.
The new deal will see automatic activation on one- or two-year subscriptions for the YOU Hollywood service bundled with the first two million Hiveview Domy Boxes purchased and on the first 200,000 Domy Smart TVs sold – a product launched in April 2015.
Hiveview develops and oversees production, operations, sales and marketing of the Domy over-the-top (OTT) set-top box and the Domy Smart TV. The fee for the YOU Hollywood service will be built into and included in the sale price of each individual piece of hardware sold in 108 cities in China, including Beijing, Tianjing, Shanghai, Guangzhou, Shenzhen and other major regions across the country.
"With the Domy Box establishing itself as a top device contender in the OTT space, coupled with the introduction of the new Domy Smart TV that is expected to quickly gain a strong foothold in the market, we are excited that these innovative products, which feature the YOU Hollywood HD service, will allow for Chinese video consumers to experience our extensive content offering off of Dr Peng Group's advanced closed network system which boasts 100Mbps bandwidth to the home," said Weicheng Liu, CEO, YOU On Demand.
"Penetration of our services on both Dr Peng's continually expanding hardware lines, in addition to the 108 cities that will experience this promotional launch, is another strong step for YOU On Demand as the company continues to pursue its 'anytime and anywhere' strategy of both viewing and delivering premium content."
Hiveview anticipates some three million Domy Box users and 500,000 Domy Smart TV users by the end of 2015. Its parent company, Dr Peng Telecom and Media Group, has a broadband reach of about nine million homes in China. According to Hiveview's operational data, there are currently over two million users of the Domy Box since it launched in March 2014, 40% of whom are considered active on a daily basis. An average Domy Box user watches close to four hours of content on a daily basis, according to the company.