9X Media set to launch regional music channel

DetailsRebecca Hawkes | 19 June 2015

Indian television network 9X Media is adding to its existing five music channels with the launch of a new regional channel using its existing OASYS integrated playout system from Broadstream Solutions.

"When it comes to a new channel launch, all we have to do is literally 'plug-in' the software and play," said Nikkhil Shirodkar, VP network operations, 9X Media. "It is the fastest and most easily scalable playout system in the market today and has saved us an incredible amount of time and resource".

"When it comes to integrated graphics capabilities, I haven't seen a better system than OASYS," added Shirodkar. "We've even developed our own in-house automation based completely on XML which enables a producer to change the entire look and feel of the channel by simply filling in an Excel-based form. A single file is all that is required for triggering all graphical elements which otherwise would have required additional mastering and scheduling."

The new channel will join Bollywood music channel 9XM, 9X Jalwa, Marathi channel 9X Jhakaas, Punjabi channel 9X Tashan, and international music channel 9XO.