Euro Media Group launches a new video content brand

DetailsEditor | 19 June 2015

Broadcast facilities and services firm Euro Media Group (EMG) has launched a new brand designed to bring together content processing, playout and video-on-demand (VOD) and over-the-top (OTT) services.

EMG Content Services will, says its owner, act as a one-stop-shop solution for video content from creation to publishing, encompassing the entire video ecosystem. These services will begin with the creation of customised video content through distribution, monetisation and data collection and analysis, to optimise reach and maximise the impact of campaigns. It also makes available a range of services that are claimed by EMG to offer video content with a high degree of optimisation and flexibility for its customers, to allow them to enhance their role in the value chain.

In addition, EMG Content Services develops white labelled or fully tailor-made OTT platforms. Customers will be able to combine linear TV, catch-up and VOD content into one integrated solution, allowing them to develop new business models.

"Video is everywhere, on every device and in every format to be consumed at any time," remarked Euro Media Group chairman and CEO Thierry Drilhon. "Today more than ever, video is being used to communicate, inform, stimulate and entertain. We have created EMG Content Services to match our unique expertise with our understanding of our customers' value chain. We go far beyond technical support to deliver high quality and accessible content to satisfy an ever more demanding public in a fast-pace environment."