Russia’s MTS plans to start a full rollout of its DTH service in the near future.

Quoted by Comnews, its president Andrei Dubovskov said that it is already available as a commercial product to customers in Moscow, though it has not yet been promoted.

He added that it would aim to eventually have millions of subscribers but did not specify how many would be attained within a year.

The general view in the industry is that MTS will find it difficult to make an impact in a DTH market in which the three leading players are all firmly established.

MTS officially launched its DTH platform last November. It subsequently tried to secure subscribers from the MTG-backed service Raduga TV, which ceased operations at the end of last year.

Tricolor TV is the undisputed market leader in Russia’s DTH sector, claiming 75.7% of the total subscriber base.

It is followed by Orion Express and NTV-Plus, with shares of 16% and 5.3% respectively.