Scripps preps for Hispanic travel, home networks launch in 2016
Juan Fernandez Gonzalez | 20 June 2015
Following the successful launch of Food Network both in Brazil and across Latin America, Scripps Networks is to increase its portfolio across the region with Travel Channel and Home Garden TV set for release in 2016.
According to Mauro Páez Pumar, VP affiliate sales, Scripps Network, speaking to Rapid TV News en Español, there is only subjective data about Food Network's performance in Brazil - where it has been airing on SKY since October 2014 - and Latin America, where it launched on DIRECTV across seven countries last Marchacross seven countries last March, but it is enough to be confident about the future.
“We were arriving late to the pay-TV party in Latin America, but we were bringing a finished product and we knew we were going to succeed”, said Páez Pumar, who was appointed as Scripps VP last November. “We're already looking for larger distribution, negotiating with Brazil's local operators and increasing focus on Colombia, Peru, Chile and Argentina.”
Aiming also to launch a specific feed for Mexico soon, Scripps intends to increase local production. “We have already being airing some local programmes in Brazil, and we'll launch across Latin America by the middle of July”, added the executive.
Regarding TV everywhere initiatives and standalone platforms, Pumar admits the company is expectant over the industry's evolution, and it's experimenting with new services, especially in the us.
“But we're content creators, we listen to operators and we think working with them is the only way. For us, it's not so relevant when and how the viewer consumes our content,” he said. “For us, content is king, and we have it.”