Lebara Play has launched a multi-ethnic entertainment OTT service bringing together free and premium, fully licensed content in 13 languages.

Programming combines live TV entertainment with free and premium video on demand content, delivering access to more than 150 television channels and over 3,000 popular movie titles for Tamil, Turkish, French West African and English West African audiences across Europe.

HD and SD quality content is available for streaming on mobile, computer and tablet, or via set-top box on a TV set. Lebara Play will be available in the UK, Germany, the Netherlands and France by the end of June. The rest of Europe will be launched over the summer and other territories worldwide by the year-end, with an expanding catalogue to include Romanian, Polish, Hindi and other content packages covering 13 languages.

Lebara has signed deals with content players in Europe, Africa and Asia including: Sun Network, home to Tamil entertainment channels Sun TV, KTV and Adithya; the African Movie Channel, specialists in new and classic African cinema; Premium pan-African channel, Ebony Life, and Nigerian channel, Silverbird; French Nollywood movies channel, Nollywood TV; and Turkish channels ATV Avrupa, Euro D, Eurostar and TV8 International, plus an extensive catalogue of Turkish movies, availabe on-demand.

Subscription packages start from £9.99/month for web, tablet and smartphone. The set top box special introductory price of £149 (standard price £199) includes a year’s unlimited viewing of one subscription package.

“Serving the migrant community is at the core of everything we do at Lebara. While the need to call loved ones is never far away, as new locations become home for our customers, different needs such as financial services and entertainment become more important,” said Mr Yoganathan Ratheesan, chairman and CEO of Lebara Group.

“Lebara Play is an unrivalled service designed for an under-served community; and the launch proves that we’re delivering on our plans to disrupt the existing entertainment landscape and diversify our communications business.”

“We’ve built relationships with some of the leading content companies worldwide, and in the coming months we’ll be announcing further deals to deliver customers even more of the TV and movies they love in their own language,’ said Aditya Thakur, CEO of Lebara Play.

“Lebara Play provides a huge range of content – blending the best of video on demand movies and live TV programming – with a simple and intuitive user experience, at a competitive price.”