Discovery appoints LatAm ad chief

DetailsGabriel Miramar-Garcia | 21 June 2015

Discovery Networks Latin America/US Hispanic (DLA/USH) has promoted Ivan Bargueiras as EVP of advertising sales in Latin America and the US Hispanic market.

Bargueiras, based at the company’s office in Miami, will continue to report directly to Enrique R. Martínez, president and managing director of DLA/USH and Canada.

“Ivan is a strategic and collaborative leader, and has demonstrated his ability to combine our scale and content mix to maximize our ad sales growth,” Martínez remarked. “Ivan has built solid relationships with our business partners and maximised strategic opportunities, helping our company exceed market growth. His promotion reflects the evolution of his role and responsibilities as we continue to strengthen our ad sales teams throughout the region and I am confident Ivan will continue making great contributions to Discovery.”

Bargueiras began his career at Discovery in 1997 as an account manager in the ad sales division, where he played a key role in diversifying the company’s commercial infrastructure. He was subsequently named director of ad sales for Latin America and Iberia, moving up from there to vice president of ad sales in 2001. Five years later, he was promoted to SVP of ad sales as well as head of US international ad sales for global clients. He took on the additional title of GM of Discovery US Hispanic, including Discovery en Español and Discovery Familia, in January 2011.

“Working for Discovery for the past 18 years has given me numerous opportunities to grow professionally and develop an A-list ad sales team that has consistently outpaced the competition and is recognised for the added value we bring to the table,” he said. “I am looking forward to leading the ad sales team to even more success in this ever-changing business and contributing to the company’s international ad sales.”

Before joining DLA/USH, Bargueiras held managerial positions in the sales divisions of Landmark Communications’ Weather Channel and Travel Channel. He has a total of more than 25 years of experience in the advertising industry.