OTT spurs operators to deploy service delivery platforms

DetailsMichelle Clancy | 21 June 2015

Supporting partnerships with over-the-top (OTT) providers and better monetisation of subscriber data will be the key drivers for adoption of service delivery platform (SDP) deployments for operators says a new IHS survey.

"Operators continue to deploy long-standing use cases such as messaging and single sign-on via their SDPs, but they are increasingly looking to expand the capabilities the SDP to support new use cases including partnerships with OTT providers and better monetization of subscriber data," commented Shira Levine, research director for service enablement and subscriber intelligence at IHS.

She added: "However, integration challenges continue to be an impediment to SDP investments, including the cost and complexity associated with integrating the SDP into existing network infrastructure and IT systems.”

The majority of respondents have deployed their SDPs on-premises with commercially-available hardware, though virtualised deployments on shared hardware and via an internal cloud are most likely to be under evaluation.