Star India inks hockey broadcast deal
DetailsRebecca Hawkes | 22 June 2015
india, star india, star sports, 21st century fox, hockey india, international hockey federation, broadcast rights, uday shankar, narinder dhruv batra
21st Century Fox-owned TV network Star India has extended its broadcast rights agreement with Hockey India for a further three years to 2018.
Star Sports, which is already the global broadcast partner for the International Hockey Federation for eight years from January 2015, will now also broadcast all Hockey India matches, at home and abroad, for the period 2016-2018.
"The decision to continue our association with Hockey India is in line with our commitment towards development of a multi sports culture in India. Over the last year, the national team has performed phenomenally well winning medals and accolades across the world, making the country proud. We believe in the potential of hockey as a sport and through our association with Hockey India, will work towards popularising the sport and bring the fans back to hockey," said Uday Shankar, CEO, Star India .
Hockey India president Narinder Dhruv Batra added: "Star Sports is known for its strong content and production quality, which helps increase viewers experience. They understand the target audience's pulse and they package the entire show accordingly... they are the ideal choice and we are happy that we have mutually agreed to continue this association for the next three years."