Brazil, Venezuela, Chile to lead LATAM's pay-TV growth to 2019
DetailsJuan Fernandez Gonzalez | 23 June 2015
Although some reports point to Latin America's six year pay-TV boom being petering out, it seems the region will continue to enjoy more modest gains across many of its major markets until at least 2019, led by Brazil, Venezuela and Chile.
According to latest report of Rethink Technology Research , Brazil, which started its boom from a base of just 12% penetration in 2009, has about 45% penetration and still has considerable slack to take up among its middle class. "As a result we expect Latin America's pay-TV growth to be even more concentrated in Brazil during the forecast period than it has been over the last five years, with subs rising from 19.8 million now to 28.5 million by 2019", outlined the analyst.
With other reports pointing to second-line markets to gather most of growth during coming years, Rethink cites Venezuela —up from 4.45 million to 6.1 million over the forecast period— and Chile, from 2.6 million to 4.1 million, to share top growth position with Brazil.
Growth in Mexico, where penetration is currently 56.7%, is signalled to slow down, with subs rising from 15.7 million now to 17.8 million in 2019.
But even some of the more heavily penetrated markets have shown signs recently of defying numerical gravity and exhibiting accelerated growth, for a variety of reasons including the restriction of premium content, such as football, to pay-TV channels, forcing consumers to pay up for their favourite shows. Continuing saturation is especially noticed by the analysts in Argentina , where penetration stands at 84.5% and yet subs are set to climb from 8.58 million to 9.08 million by 2019.